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Distributor opportunities in Africa

News Index

Date : 28 June 2013

Ecocell is the export arm of the African battery giant, Eveready; an independent South African company bringing African products to Africa and the Middle East. Ecocell battery products have been manufactured and sold in South Africa since 1937 and we remain the market leader in terms of volume.

Today’s consumers are increasingly facing anon-going financial struggle in this volatile economic environment, which is why offering a wide selection of quality, cost-effective, value-orientated products is important. Ecocell product ranges are rapidly becoming known as the value for money, trusted brand of choice. The company plays a vital role in supporting the local economy and providing employment opportunities with a presence in Namibia, Botswana, Zambia, Angola, Mozambique and Zimbabwe with a strong distributor growth strategy in place.

Opportunities exist in Ghana, Uganda, Kenya, Tanzania, Cameroon and Nigeria.

Variety and versatility

There is a great variety of Ecocell batteries to suit different needs, including your PSP, digital camera, bedside radio and TV remote - we produce a battery for every technology.

We are the dominant battery brand providing a full range of high-quality products:alkaline, lithium, zinc round cells (super heavy duty) and rechargeable cells.

As appliance design and choice changes,battery products must adapt innovatively to keep up with maturing consumer needs. The Ecocell Power Plus battery is ideal for low-drain appliances, and PowerPlus Gold for moderate-drain. And due to the increased number of high-drain appliances in our homes, the Ecocell range of alkaline (Platinum and Platinum Plus) and lithium products have increased market-share. This great variety of products has allowed Ecocell to continue to build on our reputation for value and quality.


Strong and expanding distribution channels

What Eveready is particularly proud of is the fact that Ecocell touches the lives of people everywhere: from the executive in Lagos to the farm worker in the Masai Mara.

Being based in Africa means we can quickly do what competitors would find difficult, or impossible: from speed of delivery to pack variety. Recent research found that, after price, ‘I buy brands that are easily available’ was the second decision-making driver. This means that strong distribution is more pivotal to success in innovations in Africa than the rest of the world. Being a distributor and having the big brand support of Eveready means that Ecocell benefits from cutting-edge marketing and customers benefit from quick delivery and response times.

This market intelligence shows us that there is a great opportunity and potential for anyone looking to become an Ecocell distributor. The Ecocell strategy is to widen the reach of distributors in Ghana, Uganda, Kenya, Tanzania, Cameroon and Nigeria.

Ecocell is passionate about quality and proudly offering better value!

Click here if you want to become part of the Ecocell family and proudly sell a powerful brand.